Integrated Marketing Communication & New Media Certificate
The Certificate of Graduate Study in Integrated Marketing Communication (IMC) and New Media is intended for current or future professionals (in any field) who strive to gain a deeper understating of social media and integrated communication and how they impact the workplace.
Why choose Rowan's integrated marketing communication program?
The Certificate of Graduate Study (COGS) in Integrated Marketing Communication (IMC) and New Media is intended for current or future professionals (in any field) who strive to gain a deeper understating of social media and integrated communication and how they impact the workplace.
Students who complete the program will learn:
- How the demand for greater accountability from marketing efforts has intensified and how new media has proliferated;
- About the concept of integrated marketing communication and how it allows for companies to streamline and make more consistent their public message.
This program also provides those who are already working in the industry with up-to-the-minute professional development strategies and skills in the areas of new media.
Key considerations
Quick Facts
Semesters To Complete
Credits
Application Deadlines
Fall - Module 1 Entry Term
Spring - Module 4 Entry Term
Summer - Module 5 Entry Term
Studying integrated marketing communication at Rowan
What You'll Learn
The IMC and New Media COGS is a part-time, is a part-time, campus-based program designed with flexibility in mind, allowing you to complete most, or possibly all, of your courses online. Our online courses blend asynchronous learning with live, interactive sessions, all accessible from anywhere without the need to come to campus. It requires the completion of 9 graduate semester hours (three courses) which are possible to complete in only two to three consecutive semesters. The courses that make up the IMC & New Media COGS may also be applied toward Rowan University's M.A. in Strategic Communication program or the School Public Relations Certificate program.
- 3 Courses / 9 Semester Hours
- Foundation Courses: No
- Graduation / Exit / Thesis Requirements: No
Required Courses: 9 S.H.
| Course Number | Title | S.H. (Credits) |
| MAPR 01565 | Integrated Marketing Communications and New Media | 3 |
| MAPR 01570 | Graduate Media Metrics and Analytics | 3 |
| MAPR 06515 | Online Public Relations | 3 |
Note: The courses listed above are not official and are subject to change. For an official list of available courses please visit the Rowan Global section tally.
Admission Requirements
The following is a list of items required to begin the application process for the program. There may be additional actions or materials required for admission to the program. Upon receipt of the materials below, a representative from the Rowan Global Admissions Processing Office will contact you with confirmation or will indicate any missing items.
- Completed Application Form
- No application fee required
- Bachelor's degree (or its equivalent) from an accredited institution of higher learning
- Official transcripts from all colleges attended (regardless of number of credits earned)
- Current professional resume
- Writing sample
- Brochures, flyers, professional statements, and other written and printed works are encouraged; as well as any other materials that have been professionally published.
- Two letters of recommendation
- Letters of recommendation should be from professional administrators and include information, which attests to applicant's ability to pursue a graduate degree
Tuition and Aid
At Rowan University, we pride ourselves on being vigilant and frugal about tuition. We work hard to provide quality education while seeking to reduce the barrier that college costs can present students.
We know paying for tuition can be a challenge. That is why Rowan provides students with the financial resources needed to put their education first by offering grants, loans, work-study, and scholarships.
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